Do you agree that it is mandatory to have information about your business in digital media or online? Because now we live in a society where everything is online or digitized. At present, everyone in Sri Lanka, regardless of age, knows information through the Internet. Remind yourself how many people in your household reading this article will find information on the Internet. So, if you can't find your business on the internet, you can lose a lot. For example, if you post an ad to find experienced skilled workers, the first thing they will do is search for you on Facebook and Google.

If there is not enough information about you, they will not be interested in that vacancy. Not only that, even someone who is thinking of buying goods or services from you may miss you because of this.

So, in today's article, let's learn more about why your business needs a complete digital profile or account.

1. Makes you/your business easier to find

Having an updated profile with all your business details will increase business contacts and make it easier for new customers to find you online. Not everyone uses the same social media apps, so if your business doesn't have a profile or an account and a website on all of them. Also, these accounts should be actively maintained by updating the information here.

2. Strong business relationships will be formed

Having a strong digital account allows you to make strong and meaningful business connections. Therefore, your business account should include an introduction about your business, the year it was established, the products/services of the business, links to the website and other social media, awards the business has received and others. You too will find and connect with the right and valuable partners, customers and investors through social, media or the Internet.

3. Helps build confidence

As in other countries, now in Sri Lanka, more than half of people between the ages of 20 and 40 look for information in several places before buying something. So, they do this comparison mostly online. So, at this moment, the information in your business account will increase their confidence in you. Therefore, put together the good responses of customers who have purchased goods or services from you and the information mentioned above.

4. Showing your identity is easy

Because all your information in your business account is the information of the customers who have received the service from you, the identity of your business is created without much cost. It also increases the value of your business.

5. Showcasing your products and services is easy

Having an online account can detail your business's products or services and display information from the time of production. Nowadays, many consumers are looking for eco-friendly and animal-friendly products, so you can advertise it on your account at a low cost through various media such as videos. Also, you can provide information about your products at any time of the day.

6. Accelerates business growth

The easiest and most cost-effective way to grow your business quickly is to add your business online. The best way to do so is to join Commercial Bank's LEAP. It allows you to create a strong online account in minutes and you will get many rewards. With LEAP it is possible to establish strong business relationships, find new customers or partners. Also, Commercial Bank is ready to provide the financial services you need for your business very easily.

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.