‘Knowledge is power’, is a term we hear often. Never has this been truer as it is now. While the 20^th century was the industrial age, whereby machines radically transformed the manufacturing process. The 21^st century is defined as the knowledge age—an era where knowledge and ideas are the primary forces of economic growth.

For new age entrepreneurs and professionals, it is therefore vital to constantly acquire relevant knowledge and skills to stay competitive in an ever-evolving marketplace.

A convenient way to gain relevant new knowledge, upskill, learn from industry leaders is to attend webinars by business experts.

What is a webinar?

Webinar is a portmanteau of two words ‘web’ and ‘seminar’. It is a web-based conference-style presentation you can watch on your computer, tablet or mobile device. Webinars are usually conducted by experts in the industry and knowledge leaders.

Webinars consist of a live video, a slideshow presentation, or desktop sharing (or a combination of the three), along with live audio, and are streamed via a web conferencing software. 

For new age entrepreneurs and professionals, it is vital to constantly acquire relevant knowledge and skills to stay competitive in an ever-evolving marketplace. A convenient way to gain relevant new knowledge, upskill, learn from industry leaders is to attend webinars by business experts.

More recently, webinars include social media components, such as chat rooms, instant messaging, polls, Twitter integration, or even the ability to give live responses via audio or video.

Here are 4 reasons why your business growth may depend on webinars.

1. Learn from professionals in the field

A good webinar is generally hosted by an industry expert or qualified professional with rich experience in their domain. When the host shares expertise based on personal experiences, and challenges, attendees can garner real-world first-hand insights. A webinar can digitally help you ‘meet’ subject matter experts from the comfort of your office or home.

Imagine if you are a tech startup struggling to stay afloat financially. A webinar on how to raise VC funding for your startup could prove to be the specific knowledge you require to survive and thrive.

2. Seize opportunities

Learning never stops. Whether you are a startup owner, established entrepreneur, data scientist or a writer—the more you will learn, the more you will grow. When you stay up to date with trends, new technology and customer behaviour, you give yourself the best chance to succeed.

A brick and mortar store owner may be facing stiff competition from online stores. Yet he may hesitate to create an online store, imagining it to be an uphill task. A webinar by an e-commerce expert on how to easily create a digital store could save this business owner from obscurity and create a rich new business opportunity.

3. See what your competitors are doing

A smart business owner is always two steps ahead of the competition. In other words, being blindsided by a competitor is a mistake business owners must avoid at all costs. Indeed, a comprehensive business strategy should always include a competitor analysis. You may register for a webinar by your competitor and you might just learn about some new marketing strategy or product launch. Be sure to register with a personal email ID to fly under the radar! The information you gain can help you realign your own strategy, find chinks in your competitor’s armour and ensure that your offerings continue to wow your audience.

Imagine this. If Kodak had any idea that digital technology was all set to reimagine photography, they might have acted to remain relevant and save their business.

4. Forge connections

Webinars offer opportunities to connect with the host and fellow attendees. A real-time webinar allows you to ask questions, thereby establishing a contact with an industry expert who you may like to keep in touch on an ongoing basis. Other attendees could similarly become potential clients or partners.

A webinar topic is an opportunity to find other businesses that share the same industry and interest as you. You can thus tap into networks of focused industry groups. For instance, if you are an interior designer and you sign up for a webinar on avant-garde architectural developments. You can leverage this audience of architects to showcase your interior designing sensibilities and skills. Generally, participants can communicate with one another through social media.

It’s plain to see that ‘webinar’ is the new age learning tool that offers myriad opportunities to grow your business in the most cost-effective and convenient way possible.

Get started on your learning journey right away! GlobalLinker is proud to bring to you ‘How can SMEs succeed in a digital world’, a webinar by Summi Gambhir, Co-Founder and Chief Experience Officer at GlobalLinker on 28 May 2019 at 11am (IST). Summi Gambhir will talk about the simple steps you can take to leverage the digital medium and make it a business advantage!

Register now for this exciting and informative webinar!

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