Knowledge

GlobalLinker Staff 

357 week ago, 5 min read

Branding & PR

How to build an evergreen brand

We explain what a brand is, why it is important to a business and how you can develop a brand strategy.

• 2 Comments

Helly Jogatar 

361 week ago, 7 min read

Branding & PR

How I leveraged social media to build our brand

Helly Jogatar shares the social media branding strategies she learned while growing her customisable shoe brand.

• 6 Comments

Shama Dalal 

361 week ago, 5 min read

Branding & PR

The impact of colours in customer & marketing...

Learn how to rely on colours as a branding and marketing strategy for your SME.

Sourav Paul 

364 week ago, 5 min read

Branding & PR

Use colours strategically to market your brand

This Holi, Sourav Paul elaborates on the impact of colours in branding & marketing.

• 3 Comments

Ravi Kariya 

377 week ago, 4 min read

Branding & PR

Rise in trademark applicants bodes well for India

The increase in applications for trademarking bodes well for the Indian economy.

Anil Kumar 

382 week ago, 4 min read

Branding & PR

The Dark Matter

Anil Kumar shares how often negative publicity can put a brand in the public eye & help promote sales.

Prateek Srivastava 

402 week ago, 4 min read

Branding & PR

How to build your personal brand

Learn how to showcase your true value in such a manner that you become that indispensable resource for someone and avail your value.

Prateek Srivastava 

403 week ago, 4 min read

Branding & PR

Build your brand on these three pillars

Prateek Srivastava explains how brands are built on three pillars. Imbalance among any of these can be hazardous to your brand.

• 2 Comments

Sridhar Narayanaswamy 

414 week ago, 4 min read

Branding & PR

Colour, branding & your business

N. Sridhar, Founder of Innovatus Systems, shares his insights on the importance of colour in brand development.

• 1 Comment